Creative Strategy • Brand Partnerships • Entertainment Marketing
WILSON'S HEART:
ESCAPE ROOM
To introduce the world to Wilson’s Heart, we invited 5 influencers to team up and solve an immersive and suspenseful Wilson’s Heart-themed Escape Room together in 60 minutes or less.
The experience was centered around exploration, item gathering and puzzle solving, all of which parallel the central theme and narrative of the game.
The influencers were catapulted into an alternate reality in which they were forced to wander around a haunted hospital room, overcome frightening environmental hazards, and work together their pursuit to find Wilson’s Heart before it’s too late.
This was a super strategic social & influencer campaign starting w/ an unboxing of mysterious items, a documented experience of the escape room, a gameplay video, AND an interactive Instagram escape room experience for those to play along at home!