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Creative Strategy • Brand Partnerships • Entertainment Marketing
![Sonic City](https://static.wixstatic.com/media/b4ce08_1c4d273a483c44f99e2541bd243ea2ce~mv2.jpg/v1/fill/w_750,h_470,al_c,q_80,enc_auto/b4ce08_1c4d273a483c44f99e2541bd243ea2ce~mv2.jpg)
Sonic City
![Sonic City](https://static.wixstatic.com/media/b4ce08_928d19ec833d47e88d228e9d92b6db02~mv2.jpg/v1/fill/w_980,h_655,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/b4ce08_928d19ec833d47e88d228e9d92b6db02~mv2.jpg)
Sonic City
![Sonic - Trend Hunter](https://static.wixstatic.com/media/b4ce08_6ba824fdd8ed4270a0ae820d825febd1~mv2.jpg/v1/fill/w_980,h_809,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/b4ce08_6ba824fdd8ed4270a0ae820d825febd1~mv2.jpg)
Sonic - Trend Hunter
SEGA:
SONIC FORCES ACADEMY
In partnership with the Tempest Freerunning Academy, we created “Sonic City”, a 3,000 sq ft Sonic Forces-themed freerunning installation/pop-up attraction where parkour and Sonic fans alike can ‘live the game’ IRL. Kids ages 9+ can enroll in 'Sonic Forces Academy' and learn to run, jump, climb, flip and fly like Sonic. The course curriculum encourages fans to “Join the Uprising” by completing a series of challenges inspired by the game (i.e. wall run, speed run, hoop jump).
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To celebrate the title's release and create a call to action for fans to visit the gym, a social activation features top gamers and parkour athletes who chronicle their experience at the academy.
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