LINDSEY BUCHANAN

In partnership with the Tempest Freerunning Academy, we created “Sonic City”, a 3,000 sq ft Sonic Forces-themed freerunning installation/pop-up attraction where parkour and Sonic fans alike can ‘live the game’ IRL. Kids ages 9+ can enroll in 'Sonic Forces Academy' and learn to run, jump, climb, flip and fly like Sonic. The course curriculum encourages fans to “Join the Uprising” by completing a series of challenges inspired by the game (i.e. wall run, speed run, hoop jump).

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To celebrate the title's release and create a call to action for fans to visit the gym, a social activation features top gamers and parkour athletes who chronicle their experience at the academy. 

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