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Successfully implemented a Twitter takeover for Dead Rising's Frank West during E3 2016 in which Frank broke through the fourth wall and took over Capcom's Twitter account. Frank's Tweets were largely written by game writer Jeffrey Campbell who was responsible for Frank’s in-game dialogue. During this period Frank replied to people on Twitter and with the use of a real life actor, walked the halls of the E3 convention investigating a zombie outbreak. This integrated stunt resulted in an increase in impressions by 2710% and engagement by %295%. 


Later on in the year (before launch), the Xbox team created a Dead Rising version of "fireplace for your home." It was fun. You'd like it. 

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